Invest in Your Hair: Why Hair Care is Important

Hair Care

In a time of uncertainty like today with an impending recession, wars, debt crisis, inflation, energy and food shortages, as well as a disrupted supply chain, holding on to our hard-earned cash is a priority for most.

Choosing where and how to invest has become a necessity and a reality that applies also to our beauty routine.

I have been working in the hair and beauty industry for over 20 years and have noticed over that time frame, that beauty consumers invest in the service (whether it be a good colour or hair cut) but then fail to invest in the routine that will permit them to maintain and extend the lifespan of their hair investment.

Whether it’s picking up a supermarket shampoo or skipping the much-needed maintenance conditioning treatment out of ease or lack of time, we omit that these actions have drastic consequences to our hair and counter the effects of the initial investment.

In a world where we are buying the correct products for our cashmere sweaters to maintain its quality and softness, why do we not have the same approach to hair?

Take supermarket products for example, which are often white labelled, they are cheaper for sure, but the quality of active ingredients in these products are poor. In order to nourish the hair, it’s important to use products which are catered to your hair type but are also dense in active ingredients. The more active ingredients your shampoo contains the more expensive the product will be. It’s important to remember that you should treat your hair with the same care and attention as you would your skin. Ultimately, you need a product that repair the hair from the inside out as opposed to just coating the hair shaft. You will also notice that when using a better-quality product of superior quality, you won’t need to use as much of the product and will notice that your hair will improve vastly over time.

I often think of supermarket products as band-aids for the hair, they cover the scar, but they don’t really help diminish it.

3-step approach to help you get the best out of your hair.

Book your consultation

Begin your haircare journey with one of our experts. Choose your preferred time and we will pair you with the stylist that best suits your needs.

Talk with an expert

During your conversation, your stylist will get a better understanding of your concerns and goals and will also assess your hair in order to provide you with a bespoke plan for your best hair yet.

Co-Create your bespoke haircare plan

We understand first hand that in order to achieve your full hair potential your goals need to be set together. When designing the haircare plan, your stylist will take into consideration lifestyle, budget and hair requirements, including aftercare, so that you can enjoy the results in a set time frame.

Let us not forget that if you go to your trusted stylist, they know your full hair history and will take all these factors into consideration when recommending the best course of action for you.

Most people believe that hairdressers try and sell you products because they are asked to, but the reality is that using the correct products on your hair makes their job a lot easier, but not only, yours also.K Video